Today in Digital Marketing

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1 hour ago

Missing the Mark

Social and YouTube ads struggle to convert amid new consumer habits and targeting challenges.

Nov 04, 2024

Democracy Manifest.

American election ads are driving up the prices for everyone, forcing brands to search for better deals.

Nov 01, 2024

The Calm Before the Election Storm

Brands and marketers hit pause as ad costs spike amid the U.S. political ad rush.

Oct 30, 2024

Ghost in the Machine

Google reveals an internal lapse allowed a rep to change an ad campaign’s creative... without advertiser’s knowledge or any audit trail.

Oct 29, 2024

The Morning Brew Newsletter is Much Better Than Mine

If science is right, that headline should get me more engagement — simply because I mentioned a rival brand.

Oct 28, 2024

Boulevard of Broken Memes

Reddit jokes and fake reviews seep into Google's search results as AI-generated summaries misfire.

Oct 25, 2024

Creepin’ It Real

Instagram’s spooky spirit... Why more brands might soon drop X... Adobe says embrace AI — or else... and more!

Oct 24, 2024

Goodbye Cookies, Hello PAAPI

A proposal for retargeting on Chrome without third-party cookies could be nearly as effective as retargeting with third-party cookies.

Oct 23, 2024

Ads on Autopilot

Google and Meta push advertisers toward fully automated campaigns. Why do the techbros think this is such a great idea?

Oct 22, 2024

Let the Ghoul Times Roll

Seasonal marketing shifts transform Hallowe’en into a multi-month sales opportunity.

Oct 21, 2024

Banks: The Only Winning Move is Not to Play

An e-commerce crisis brews as payment processors scramble to form new banking partnerships to maintain operations.

Oct 18, 2024

Swipe-Worthy

First, it was videos. Then, Reels. Now, Instagram says posting Carousels is the sweet-spot for reach.

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