Today in Digital Marketing

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1 hour ago

The 4.33% Question

Can ChatGPT's growing market share spark a revolution in search behavior?

Nov 18, 2024

Schadenfreude and Sympathy

Can Brands Win When Consumers Fight?

Nov 14, 2024

Who Sells Short Shorts

Google doubles down on short-form video with new ad formats for Shorts-focused campaigns.

Nov 13, 2024

Shopify Secures the Bag

Third-quarter results show Shopify's hustle paying off big time with revenue growing 25%.

Nov 12, 2024

Google Cracks Open Pmax Black Box

Google unlocks A/B testing in Performance Max, letting advertisers compare creative, landing pages, and bids.

Nov 07, 2024

What Your Copy 'Should' Be Doing

Research shows gap-focused words like "should" boost engagement by up to 20%.

Nov 06, 2024

Missing the Mark

Social and YouTube ads struggle to convert amid new consumer habits and targeting challenges.

Nov 04, 2024

Democracy Manifest.

American election ads are driving up the prices for everyone, forcing brands to search for better deals.

Nov 01, 2024

The Calm Before the Election Storm

Brands and marketers hit pause as ad costs spike amid the U.S. political ad rush.

Oct 30, 2024

Ghost in the Machine

Google reveals an internal lapse allowed a rep to change an ad campaign’s creative... without advertiser’s knowledge or any audit trail.

Oct 29, 2024

The Morning Brew Newsletter is Much Better Than Mine

If science is right, that headline should get me more engagement — simply because I mentioned a rival brand.

Oct 28, 2024

Boulevard of Broken Memes

Reddit jokes and fake reviews seep into Google's search results as AI-generated summaries misfire.

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