You Suck (and 20 Other Reasons Facebook Isn't Showing Your Content)

Are your CPMs up? Blame Tim Cook says one study... TikTok offers some advice on selling products on their app... and a new social media testing tool might help your content get wider reach.

Facebook: "We Can't See 15% of Your Conversions"

15%. That's how many conversions you're not seeing in Facebook's ads manager... Google releases some tips on improving your campaigns... How to put your product catalog on television in two clicks...

How Long Will Digital Agency Offices Stay Empty?

Do they stay or do they go back? The question agencies are facing now.... Why you might be doing LinkedIn posts all wrong... Which platform has more staying power for consumer trends... and more.

The Secret Recipes of Social Algorithms

YouTube joins the list of platforms leaking their own secret recipes... the myth of Facebook's 50-event Learning Phase... Are Twitter Fleets on their way back?... And Amazon bans hundreds of merchants

Premium Exclusive: Preparing for iOS 15

Don't Underestimate a Man With a Plan, and a Beer in One Hand.

Twitter's new monetization features are bombing... IKEA's plans to change how retail is done... The hashtag that TikTok is apologizing for... and how to develop an ad when you only have 90 seconds.

Why You May Need to Start a WhatsApp Account Soon

New business tools from Facebook are launching... they're changing how audience targeting works... Google thinks the solution to everything is more ads automation... Brand loyalty is taking a big hit.

How DTC Brands Are Handling the Cookiepocalypse

The new normal: How to compete in a world without data... Reddit and Nextdoor do some catching up... How one social platform's algorithm forced a political party to go negative... and more.

Facebook Want to Give Your Business Cash (Fee: 1%)

LinkedIn wants you to drop your company's blog... Instagram's solution to original content: "repurpose things"... How Facebook's quiet debt-collection program can give your business cash... and more.

What's Up Guys, Smash That Like Button on This Newsletter!!!!!!!!

The "secret program" celebrities use to bypass Facebook moderation... The new "Smash that Like Button"... How does lead form placement affect your SEO?... and guess who's copying TikTok now?

Everything Is Made Up, and the Points Don't Matter

Amazon's secret plans to take on Shopify... Twitter joins the Reactions crowd.... YouTube offers brand safety managers a tiny slice of peace of mind... and the new Microsoft ad score means nothing.

Facebook's New "Stories" Aren't Stories At All. (Or Original.)

The new AIDA: Facebook-style... Microsoft's new ad placement looks awfully familiar... The Buy-Now-Pay-Later space just got a lot more interesting.... And YouTube has good news for content marketers.