Is Snapchatโs latest scheme a media buyerโs dream or a userโs nightmare? The answer: Yes.
Itโs the โtoo good to be trueโ sales copy killing your conversions.
Consumers expect to be drowning in holiday ads by November. Here's how to overperform in the overwhelm.
Political campaigns are manipulating news headlines for votes. Here's how you can do the same for your own ad campaigns for fun and profit.
We never thought it was real. But the conspiracy nuts were right. Your conversations are being turned into ads.
A widespread Google Analytics bug had marketers in a panic, as their goal and traffic data disappeared.
As marketers weigh the risks and benefits of jumping on board a fast-moving social media trend, will the moment pass them by?
New research finds that mentioning AI in your sales copy can reduce your sales. Why? It's all about trust.
Shein Sues Temu, YouTube Takes on TikTok, and the Google Bug That's (Mostly) Fixed
Meta is making a big change to its ads algorithm... but you probably never found out about it. Why can't Meta keep ALL marketers in the loop?!
A new Google monopoly remedy is being floated: To give its search engine away to competitors. Here's why that would be bad for marketers.
With elections looming, are brands right to be worried about the secret political leanings of their paid influencers?
