Three reasons why direct-to-consumer e-commerce sales aren't the sure bet they were just a few years ago.
PLUS: Instagram changes metrics, LSA ads get glammed up, and a new way to avoid "Facebook jail."
How the tiniest change in where you position your offer can make all the difference.
It was the worst news possible for Google. Whatβs next for the company which dominates the digital ad space? Perhaps history can tell us.
Sure, you can try jumping into a hot summer trend, but will you end up doing more brand damage than good?
He finally said the quiet thing out loud: Zuckerberg wants to remove almost all ad campaign control from your meddling little hands.
They spent millions on celebrities. Now, itβs cancelled. Whatβs next for Metaβs AI chatbot plans? Thatβs where you come in.
Boomers are taking up Tiktok. Teenagers are flocking to Facebook. What the hell is going on?!
Why has ad revenue from Google's web partners declined for the last two years? Hint: It's all about keeping more money.
What's to blame for the rise in influencer rates? Agencies, middle layers... and YOUR budget
TikTok tries its hand an in-app e-commerce in Europe again. Will this attempt be the one they stick?
Google drops plans to remove third-party cookies from Chrome. After all the chaos, will the decision make any difference at all for marketers?
