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Cracking the Code on Sponsored Videos
Dec 08, 2023

Cracking the Code on Sponsored Videos

A Special Deep-Dive Issue

Tod Maffin
Your Business Hours Now Affect Your Google Ranking
Dec 07, 2023

Your Business Hours Now Affect Your Google Ranking

Plus: Shein forces Amazon's hand, and Threads adds hashtags β€” sort of.

Tod Maffin
Meta Doesn't Understand the Assignment
Dec 06, 2023

Meta Doesn't Understand the Assignment

The company keeps rolling out half-baked AI tools, rather than focusing on platform stability.

Tod Maffin
γ„’otally Normal Newsletter Title, Nothing to See Ι¦Ι›Κ€Ι›
Dec 05, 2023

γ„’otally Normal Newsletter Title, Nothing to See Ι¦Ι›Κ€Ι›

That little trick you're using to get around spam filters probably ain't going to work much longer.

Tod Maffin
Consumers Prefer AI-Written Marketing Copy
Dec 04, 2023

Consumers Prefer AI-Written Marketing Copy

Could you even tell the difference? I mean, was this subhead written by AI?

Tod Maffin
This Newsletter Issue Was Created Especially For You
Dec 01, 2023

This Newsletter Issue Was Created Especially For You

New science discovers how "just for you" marketing can backfire.

Tod Maffin
He Came In Like a Wrecking Ball
Nov 30, 2023

He Came In Like a Wrecking Ball

Will Elon's unhinged tirade against advertisers yesterday be the death of X?

Tod Maffin
I've Got Ads in Low Places
Nov 29, 2023

I've Got Ads in Low Places

What happens when you forget to opt-out of "partner networks"? Bad things.

Tod Maffin
Please Extinguish Your Ad Blockers at This Time and Return To Your Seat
Nov 24, 2023

Please Extinguish Your Ad Blockers at This Time and Return To Your Seat

Will consumers consider more personalized travel ads creepy, or a "fulfilling travel experience"?

Tod Maffin
Redefining the Marketing Industry's Most Important Metric
Nov 22, 2023

Redefining the Marketing Industry's Most Important Metric

When a "View" Isn't a View

Tod Maffin
This Issue is 7.38% More Awesome Than Yesterday's
Nov 21, 2023

This Issue is 7.38% More Awesome Than Yesterday's

How Precise Percentage Numbers Can Boost Your Sales

Tod Maffin
Your invitation to the next Premium live hangout is here!
Nov 21, 2023
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Your invitation to the next Premium live hangout is here!

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Tod Maffin
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Every weekday at 5pm ET, get a complete news brief covering the day's events in digital marketing, social media, e-commerce, CRO, SEO, and online advertising.

Today in Digital Marketing

Every weekday at 5pm ET, get a complete news brief covering the day's events in digital marketing, social media, e-commerce, CRO, SEO, and online advertising.

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