Online merchants increase costs as 'Trump Tariff' charges hit checkouts.
Small apologies = big revenue. Hereโs why owning up to tiny mistakes works wonders.
Will Trumpโs trade moves make ad budgets shrink? Experts say yes.
If ad targeting technology is so good, how come most of the "parents" ads are targeting don't actually have any children?
Amazon slides into TikTokโs DMs with a last-second move.
A new study finds busy minds crave fact-based ads, while relaxed vibes embrace emotional storytelling.
Pinterestโs happiness-first approach could be an advertiserโs secret weapon.
Marketers cut back on ad budgets amid fears of global economic flu.
Marketers push back on AI-led ad platforms like Performance Max and Advantage Plus that feel more like black boxes than tools.
Can ultra-short ads deliver big results, or do they fade too fast?
Meta blurs the line again, this time welcoming paid ads into its users' Facebook notification feeds.
In an ad marketplace drowning in competitor campaigns, are Meta's new star ratings the oars marketers have been waiting for?
