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The Strange New World of "Phygital" Ad Campaigns
Jul 09, 2021

The Strange New World of "Phygital" Ad Campaigns

PLUS: a shift in how podcasts are consumed... Instagram's new tools might keep your brand safe from brigading attacks... and Twitter Spaces just got a big new client.

The Audio Ads That Listen To You
Jul 08, 2021
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The Audio Ads That Listen To You

The surprising number of people who have opted in to iOS app tracking... A clever integration between e-commerce and credit cards... Why TikTok's entry into HR is actually brilliant... and more.

How Do Augmented Reality Campaigns Affect Your CRO?
Jul 07, 2021
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How Do Augmented Reality Campaigns Affect Your CRO?

Microsoft's newest ad format has a terrible name but gorgeous look... Why are leading fashion brands deleting social media accounts?.... Can brands play in the Cameo space? And Trump sues everyone.

Really, Though... Are Reciprocal Links Bad for Your SEO?
Jul 06, 2021
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Really, Though... Are Reciprocal Links Bad for Your SEO?

How will the latest European law affect your influencer campaigns? Twitter's new idea might cause you to close some of your brand's Twitter accounts... some welcome changes to Microsoft's ads platform

You Can Now Rent TikTok's Insanely Good Algorithm
Jul 05, 2021
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You Can Now Rent TikTok's Insanely Good Algorithm

ALSO: Pinterest bans an entire category of ad campaigns... Snapchat's music library just got a big boost.... The fanciest Brand Lift Studies yet... and when a digital app moves into the real-world.

Are Exclusion Lists Our Only Hope Now?
Jun 30, 2021
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Are Exclusion Lists Our Only Hope Now?

How do you target people without cookies? By excluding them from targeting.... Also: The newest ad placement that users aren't going to like... Clubhouse accidentally leaks a feature... and more.

Creating a TikTok UGC Ad... Without Creative
Jun 29, 2021
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Creating a TikTok UGC Ad... Without Creative

Facebook is off the anti-trust hook but Instagram isn't... Spotify opens podcast ads up more... PayPal will charge you more to collect payments.... The app that tricked agency people.

Hope You Weren't Counting On That Campaign Data...
Jun 28, 2021
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Hope You Weren't Counting On That Campaign Data...

ALSO: Google retires a popular ad format... A plugin says it can keep brand voice on track... Facebook's latest entry in Daddy Knows Best... and Domino's 30-minutes campaign in a post-COVID world.

Instagram Has Completely Lost Its Mind
Jun 25, 2021

Instagram Has Completely Lost Its Mind

ALSO: Twitter adds a new campaign objective.... Amazon adds some new podcast tech.... and an entire country is now investigating fake reviews.

Third-Party Cookies: "We're Not Dead Yet!"
Jun 24, 2021
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Third-Party Cookies: "We're Not Dead Yet!"

The cookiepocalypse is on hold! Snapchat's clever digital campaign goes real-world. Your next employer is already spying on you. And — did I read this right?! Facebook CPMs are down?

"Is This Still Available?"
Jun 23, 2021
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"Is This Still Available?"

Instagram adds a feature exactly nobody asked for.... Your product catalog might start showing up in Facebook's classified ads... Pinterest identifies five new post-pandemic personas.... and more.

DEEP DIVE: How YouTube Ranks Your Videos
Jun 22, 2021
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DEEP DIVE: How YouTube Ranks Your Videos

Understanding YouTube's search and discovery algorithm is a critical part of your content marketing program.

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Every weekday at 5pm ET, get a complete news brief covering the day's events in digital marketing, social media, e-commerce, CRO, SEO, and online advertising.

Today in Digital Marketing

Every weekday at 5pm ET, get a complete news brief covering the day's events in digital marketing, social media, e-commerce, CRO, SEO, and online advertising.

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