Where are the good CPMs? On YouTube — when you don’t use any video in your ads. Also: TikTok’s demographics are broadening, and a clever marketing campaign on Clubhouse merges three trends.
The biggest threat to digital agencies may be their clients... Why a privacy-focused browser is now waiting for Google’s permission... Buffer adds Facebook engagement... And an update to Core Web Vitals.
Early numbers suggest more people than we think are willing to be tracked... gender-equality progress is being made in CMO roles... and what Facebook blames for the system-wide crash yesterday afternoon.
If you sell any products on your website, today’s Google update was a big one... Twitter makes things simpler for media buyers... Snapchat dives even deeper into augmented reality e-commerce... and more.
Amazon’s ad business is much bigger than you ever thought... Why Google will keep reviews up even if an employee writes it... Reddit launches a resource site for digital marketers... and more.
Microsoft wants your Google ads — and just made it easier to switch... How has COVID changed your customer personas?... TikTok’s new agency deal is a kind of influencer buddy program for brands... & more
A major Supreme Court ruling will have effects on the digital marketing space, Pinterest goes B2B, TikTok is rolling out a web-based editor for marketers who prefer working on desktop, and more.
ALSO: Getty buys Unsplash... Digital ad sales will reach a new record milestone this year.... And, I’m sorry, Google — WHY are you sending people to our competitors again?!
Twitter beefs up its ads platform... YouTube rolls back a popular video discovery tool... One more platform joins the Clubhouse clones... and why the REAL comedy around April Fools Day happens on April 2nd!
Instagram expands IGTV ads, senior marketers plan to increase their media spend this year, Facebook’s program for ad agency people expands, and the clever Earth Day campaign you wish you'd thought of.
Is Google sending your leads to other companies? Twitter soon to launch a change in how you post a tweet.... Reddit opens a sales office in Canada.... YouTube is TOTALLY NOT copying TikTok, guys!!!!
Use Carousels if you want to boost your Instagram stats... nobody is going back to the office... is Clubhouse already played out"... and why "Rating and Reviewing" actually does nothing for podcasts.
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