The lawsuits have started — and the first out of the gate claims Google's "AI overviews" divert users, leading to significant losses in web traffic and revenue.
Brands navigate the changing landscape of AI-influenced search results.
Advertisers rethink strategies as Google's search dominance dips below 90%.
Agencies are erasing that word from their client contracts, as as firms adopt principal buying strategies.
Amazon’s attempt at TikTok shopping didn’t click— turns out, consumers swiped past the checkout button (oops!)
Google’s Local Service Ad budget guardrails are gone. Is this an intended incentive or a backend blunder?
How Amazon plans to sell products it doesn't sell.
Google reveals in court that fewer than 1% of YouTube views come from search links.
For the first time, more consumers are watching YouTube on TVs than on their phones.
This new Reddit hack could boost your brand's ranking in Google.
Meta announces big changes to Advantage+ campaigns — more automation, less control. Have they finally gone too far?
Seeing a drop in traffic to your landing pages? Google just broke up with your ads, and it's kind of your fault.
