PLUS: Amazon's "Lifeline"... Multiple WhatsApp accounts... And a big oops at Instagram.
TikTok leaves the phone and wants to be on your street.
Piles of data, tangles of connections — Google offers a solution to first-party data overload, and we have expert analysis today.
Meta gives Reels Ads a big update. Generative AI is coming for your brand logos next. And even YouTube wants to claim part of Twitter’s territory.
Also: Google’s latest core update rolls out. And one way to get link headlines back on X? Pay them.
Also: TikTok pulls out of its fastest growing market. And how Buy Now Pay Later might save Q4.
Plus: More AI seeping into the ad platforms on Meta and LinkedIn. And the deepfake ads are here. God help us all.
Also: Agencies are using less of Facebook, and how much of your brand’s images are in Meta’s AI training pool?
Plus: Microsoft keeps playing “Spot the ad disclosure”... and Reddit ad campaigns could improve, at the expense of the site’s goodwill.
Meta jumps into the AI party. YouTube to let ads appear on controversial videos. The “name and shame” list your brand might be on.