Pinpointing Profit: The image-based social app has tips for your next campaign. Artful AI — two big players enter the generative AI space. New rules at TikTok cover endorsement deals. And more!
Big layoffs, big troubles — how the social platforms HR issues are hurting marketing agencies. TikTok spend is stalled while brands wrestle with the app’s potential. And more!
Metaverse on hold: Meta's ambitious project hits a snag… Missed connections: the clever account verification tactic… What is businesses' biggest strategy blunder… and more!
Pinterest gains momentum as it positions itself as a safe haven for ad dollars... Piracy streaming sites are costing Advertisers millions... A new app connects brands with influencers... And more!
The dream job that isn't — tech workers say they were paid to do nothing. Roblox gives up advertising to its biggest market. The ad market is perking back up, and TV is leading the charge. And more!
TikTok wants to cut out the middleman. Meta's job cuts will take out a quarter of the company. The one change to your next campaign that could boost site visits by 20%. And more!
Desktop for one, mobile for the other, an app for a third — the frustrating reality of organic content workflow, and one solution. Also: TikTok's surprising numbers in older viewers. And more!
Instagram joins the federated social media movement. Advertising’s disappointing return to gender stereotypes. You're not going to believe Twitter's new API pricing. And more!
Your ads beside fake content — how generative audio AI is raising big brand safety questions. TikTok reveals its top-performing ad copy. The top 3 creative tests to run on your campaign. And more!
YouTube kills off its most visible ad placement. The real reason Facebook is bringing messaging back to the app. LinkedIn accused of gouging recruiters. Is ChatGPT for marketers overblown? And more!
TikTok is getting ready to compete head-on with Google. Where the ad dollars will go if TikTok gets banned. Microsoft rolls out some nice updates to its ads platform. And more!
Is Twitter on its last legs? A gloomy retail forecast ahead. Amazon is cleaning up in advertising. LinkedIn's new AI-based collabs. And a nasty bug plaguing some Meta ad campaigns.
