$15 billion and counting and Meta's virtual worlds are ghost-towns. Also: California tightens the screws on marketing data. Pinterest adds a Conversions API. TikTok might soon become a podcast app?!
YouTube pulls targeting options from conversion campaigns... Facebook kills off an ad placement... Netflix's ad tier details are finally out... Twitter's testing a way to keep you out of the feeds...
TikTok wants to give you six seconds for free... a study finds most marketing agencies secretly outsource their work now... Amazon's Prime Day prequel was a worrying precursor... And more!
Another day, another data protocol — this time, Google thinks it's cracked the code (again)... More shoppers say they'll use debt to buy gifts... Zuckerberg's Metaverse still fails to impress anyone.
More e-commerce warehouses and fulfilment centres opening, but I bet you can't guess which company's behind them! The ever-creeping scope of Black Friday sales. FedEx warns of a slowdown. And more!
Is the real-life photo app a little TOO real life? Reddit rolls out a big upgrade for media buyers... If TikTok's so good, why is it bleeding money?... And more!
Cease and desist? More like peace and exist. The new Everything app that might reject advertising. The legal battles looming for social platforms. The birth of the mixed media tweet. And more!
Meta adds more Advantage to custom audiences... Google updates Tag Manager... the second-hand holiday buying season ahead... Britain's version of the GDRP is on hold... and more!
Meta's Q4 gift to marketers is not what it's cracked up to be. The rules of influencer marketing changed and nobody knows what they are now. Facebook shuts down one of its clone products. And more!
Competing features, confusing settings: The path forward for Google Merchant Centre. Also: Why is TikTok's parent company running porn ads on Meta? And, more importantly, why is Meta letting them?
Too little, too late: Instagram's influencer marketing program has stalled out. Also: Meta kills off the only app we wanted. Are auto-generated video ads coming? LinkedIn adds some new ad features...
A big day at Google with dozens of announcements —we have all the details for you. Also: How crappy mobile games are helping podcast networks game their numbers... Meta adds new Call Ads... and more!
