The reckoning at Meta has begun… how is TikTok chipping into Google’s search business… The decline of the top-funnel… how physical mail may be your best tactic in the year ahead… and review extortion.
How streaming services are skirting marketing legislation… Better late than never: Instagram finally brings its Live offering into the common era… AND MORE!
The numbers are in and agencies are sticking with Meta — for now... Plus: A tiny bit of light leaks through on Performance Max ads... Google finally brings GA4 into Search Console Insights... and more
Behind the scenes of a brand's Twitter meltdown... meet the Smell-o-Vision of our generation... Both Amazon and TikTok cut back on plans... Europe smacks down more dark-pattern UI... and more
TikTok moves closer to being an ecommerce platform... he surprising effect profanity has on your product reviews... And more!
Meta might finally be doing something to help those of you locked out of your ad accounts... The end of TikTok may be near... A popular SEO plugin adds IndexNow integration... And more!
How do you keep your emails from going into spam? By making that illegal, of course! And Google's says "Sure, we're on board!" Also: Great news for social media managers who use Reels. And more!
Is zero-party data the marketing industry's last resistance against the cookiepocalypse? Influencer CPMs are getting out of control... A lawsuit striking at the core of Pinterest... And more!
A big bug at Meta is gumming up reporting... AR gets its moment in the marketing sun... Meet the new ad format you're probably going to hate... NBC is trying to measure emotion... And more!
What's preventing your content from ranking on Google... Klaviyo's new enterprise offering... A podcast company jumps on Zuck's subscriber-only Facebook Groups... And more!
