Six days and counting. Apple's change to app tracking is on its way. Are you ready? Also, does Google reduce your rank in search if you don't buy ads? That's what one court case is claiming. AND MORE!
How has COVID affected email marketing... Google clamps down on another industry.... Apple will soon charge money for some podcasts.... And inside a popular TikTok influencer campaign.
Facebook pulls yet another analytics tool used by marketers... The biggest challenge yet to Google's new cookie-replacement... Core Web Vitals is delayed... Podcasts come to Facebook... and more.
Facebook Giveth and Taketh Away... Behind the scenes at Pepsi’s remarkable digital transformation, why your online store is scaring off people in their early 20s, and Google adds brand safety tools.
Was machine-learning a mistake all along? Facebook’s idea of helping your business is to send people to your competitors. What is behind the mass exodus of Shopify’s CxOs?
ALSO: A new alliance between two huge marketing data providers.... Instagram engagement levels off.... Here we go with the hiding Likes again... and an easier way to update your Google business profile.
Where are the good CPMs? On YouTube — when you don’t use any video in your ads. Also: TikTok’s demographics are broadening, and a clever marketing campaign on Clubhouse merges three trends.
The biggest threat to digital agencies may be their clients... Why a privacy-focused browser is now waiting for Google’s permission... Buffer adds Facebook engagement... And an update to Core Web Vitals.
Early numbers suggest more people than we think are willing to be tracked... gender-equality progress is being made in CMO roles... and what Facebook blames for the system-wide crash yesterday afternoon.
If you sell any products on your website, today’s Google update was a big one... Twitter makes things simpler for media buyers... Snapchat dives even deeper into augmented reality e-commerce... and more.
Amazon’s ad business is much bigger than you ever thought... Why Google will keep reviews up even if an employee writes it... Reddit launches a resource site for digital marketers... and more.
Microsoft wants your Google ads — and just made it easier to switch... How has COVID changed your customer personas?... TikTok’s new agency deal is a kind of influencer buddy program for brands... & more
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