So your new VP of Marketing wants your brand to roast people on social media. Here's how to not screw it up.
Everyone's talking about the Shiny New Thing — but there are real reasons to consider a cautious approach.
The U.S. demands that Google sells its Chrome browser. Is this the end of its dominance of the search market?
Can ChatGPT's growing market share spark a revolution in search behavior?
Can Brands Win When Consumers Fight?
Google doubles down on short-form video with new ad formats for Shorts-focused campaigns.
Third-quarter results show Shopify's hustle paying off big time with revenue growing 25%.
Google unlocks A/B testing in Performance Max, letting advertisers compare creative, landing pages, and bids.
Research shows gap-focused words like "should" boost engagement by up to 20%.
Social and YouTube ads struggle to convert amid new consumer habits and targeting challenges.
American election ads are driving up the prices for everyone, forcing brands to search for better deals.
Brands and marketers hit pause as ad costs spike amid the U.S. political ad rush.
