Third-quarter results show Shopify's hustle paying off big time with revenue growing 25%.
Google unlocks A/B testing in Performance Max, letting advertisers compare creative, landing pages, and bids.
Research shows gap-focused words like "should" boost engagement by up to 20%.
Social and YouTube ads struggle to convert amid new consumer habits and targeting challenges.
American election ads are driving up the prices for everyone, forcing brands to search for better deals.
Brands and marketers hit pause as ad costs spike amid the U.S. political ad rush.
Google reveals an internal lapse allowed a rep to change an ad campaign’s creative... without advertiser’s knowledge or any audit trail.
If science is right, that headline should get me more engagement — simply because I mentioned a rival brand.
Reddit jokes and fake reviews seep into Google's search results as AI-generated summaries misfire.
Instagram’s spooky spirit... Why more brands might soon drop X... Adobe says embrace AI — or else... and more!
A proposal for retargeting on Chrome without third-party cookies could be nearly as effective as retargeting with third-party cookies.
Google and Meta push advertisers toward fully automated campaigns. Why do the techbros think this is such a great idea?
