New tools, updated ads, fresh codes: All part of Meta's plan to convince you to keep your Q4 media spend with them, if you don't mind.
Consumers are finding new ways to learn about sales promotions — has Google’s “new AI search” forced people away?
Threads seems to really like engagement bait questions. And the reason it does is far more devious than you thought.
Life cereal reboots a classic... YouTube puts you first in line — for a price... and you're selling to Gen-Z all wrong.
Want more clicks? Stop wasting ad spend on sad keywords
Your brand's TikTok videos are terrible, and I think you know they are.
More than a third of consumers say they plan to spend less this holiday season. How can marketers adapt?
TikTok publishes a surprisingly detailed guide about selling on its platform, amid waning support for a U.S. sell-off.
Meet the hot social media trend that's taking over TikTok and Reels — and why brands small and large are trying it out.
Is Snapchat’s latest scheme a media buyer’s dream or a user’s nightmare? The answer: Yes.
It’s the “too good to be true” sales copy killing your conversions.
Consumers expect to be drowning in holiday ads by November. Here's how to overperform in the overwhelm.
