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Targeted: The Dark Side of Personalized Advertising
Aug 27, 2024

Targeted: The Dark Side of Personalized Advertising

We never thought it was real. But the conspiracy nuts were right. Your conversations are being turned into ads.

Those Poor, Unfortunate Goals
Aug 23, 2024

Those Poor, Unfortunate Goals

A widespread Google Analytics bug had marketers in a panic, as their goal and traffic data disappeared.

Paging Dr. Cringe... Emergency!
Aug 22, 2024

Paging Dr. Cringe... Emergency!

As marketers weigh the risks and benefits of jumping on board a fast-moving social media trend, will the moment pass them by?

The Two Letters That Are Blocking Your Conversions
Aug 21, 2024

The Two Letters That Are Blocking Your Conversions

New research finds that mentioning AI in your sales copy can reduce your sales. Why? It's all about trust.

Fear and Surprise and Ruthless Counterfeiting Efficiency
Aug 20, 2024

Fear and Surprise and Ruthless Counterfeiting Efficiency

Shein Sues Temu, YouTube Takes on TikTok, and the Google Bug That's (Mostly) Fixed

Enjoy the Silence
Aug 15, 2024

Enjoy the Silence

Meta is making a big change to its ads algorithm... but you probably never found out about it. Why can't Meta keep ALL marketers in the loop?!

Tod Maffin
Correctile Dysfunction
Aug 14, 2024

Correctile Dysfunction

A new Google monopoly remedy is being floated: To give its search engine away to competitors. Here's why that would be bad for marketers.

Tod Maffin
Sit Down, You're Rockin' the Boat
Aug 13, 2024

Sit Down, You're Rockin' the Boat

With elections looming, are brands right to be worried about the secret political leanings of their paid influencers?

DTC Sales are Plateauing. Here's Why.
Aug 09, 2024

DTC Sales are Plateauing. Here's Why.

Three reasons why direct-to-consumer e-commerce sales aren't the sure bet they were just a few years ago.

The Case of the Missing $16M Google Ad Credit
Aug 08, 2024

The Case of the Missing $16M Google Ad Credit

PLUS: Instagram changes metrics, LSA ads get glammed up, and a new way to avoid "Facebook jail."

The Subtraction Principle
Aug 07, 2024

The Subtraction Principle

How the tiniest change in where you position your offer can make all the difference.

Blue Monday
Aug 06, 2024

Blue Monday

It was the worst news possible for Google. What’s next for the company which dominates the digital ad space? Perhaps history can tell us.

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Every weekday at 5pm ET, get a complete news brief covering the day's events in digital marketing, social media, e-commerce, CRO, SEO, and online advertising.

Today in Digital Marketing

Every weekday at 5pm ET, get a complete news brief covering the day's events in digital marketing, social media, e-commerce, CRO, SEO, and online advertising.

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