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How Spammers Are Knocking Your Brand Out of Google Maps
Mar 21, 2024

How Spammers Are Knocking Your Brand Out of Google Maps

This is yet another reason why you need to be checking your brand's Internet presence weekly.

Tod Maffin
Trust Issues: Is the Agency/Client Model Doomed?
Mar 20, 2024

Trust Issues: Is the Agency/Client Model Doomed?

Marketing agencies say trust is disappearing in their client relationships, and the worst offenders are client CEOs.

Tod Maffin
The Compelling Argument for “Calm the F**k Down, Influencers”
Mar 19, 2024

The Compelling Argument for “Calm the F**k Down, Influencers”

When unbridled enthusiasm backfires in influencer marketing.

Tod Maffin
SEO is Dead. Long Live TEO.
Mar 18, 2024

SEO is Dead. Long Live TEO.

As Google battles AI spam in a fight for its relevancy, will TikTok’s pushes in Search topple the King?

Tod Maffin
Meet the New “Mega-Thread” Ad Format
Mar 15, 2024

Meet the New “Mega-Thread” Ad Format

PLUS: LinkedIn lets you sponsor anyone, Microsoft cleans up its Ads Manager UI, YouTube will alert you to product errors, and Stripe hits $1T in sales.

Tod Maffin
Would You Pay $56 to Talk to a Human at Meta?
Mar 14, 2024

Would You Pay $56 to Talk to a Human at Meta?

ALSO: Where would those lucrative American ad dollars go, if TikTok gets banned in the country?

Tod Maffin
Google’s ‘Core Web Vitals’ Flip-Flop
Mar 13, 2024

Google’s ‘Core Web Vitals’ Flip-Flop

First, Google said these primary web experience metrics don’t affect your brand’s search ranking. Now, it says they do. Uhh... we think. This week. Maybe.

Tod Maffin
Teens Leaving TikTok Because of (checks notes) “Life”
Mar 12, 2024

Teens Leaving TikTok Because of (checks notes) “Life”

TikTok prepares a new photos app, as its users start leaving it behind.

Tod Maffin
The Case of the $2,628 CPM
Mar 11, 2024

The Case of the $2,628 CPM

Despite advertisers saying they're trying to stay away, cheap "made for advertising" sites are still pulling in media spend.

Tod Maffin
Oh FFS, Meta Is Hallucinating Return Policies Now
Mar 08, 2024

Oh FFS, Meta Is Hallucinating Return Policies Now

Meta Shop goes off the rails and changes the return policies of a merchant without the brand’s knowledge or permission. Their solution: The nuclear option.

Tod Maffin
The Empire Strikes Back
Mar 07, 2024

The Empire Strikes Back

Google acts fast to smack down spammy, cheap, AI-generated schlock. Is this the fix it desperately needed to stay at the front of the pack? Or is it too late?

Tod Maffin
fRiEnDSHIp endeD WItH gErMANY. Now FrANce IS my BesT frieND.
Mar 06, 2024

fRiEnDSHIp endeD WItH gErMANY. Now FrANce IS my BesT frieND.

Also: Can a tsk-tsk letter from some American states make Meta fix its chronic hacked-accounts problem?

Tod Maffin
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Every weekday at 5pm ET, get a complete news brief covering the day's events in digital marketing, social media, e-commerce, CRO, SEO, and online advertising.

Today in Digital Marketing

Every weekday at 5pm ET, get a complete news brief covering the day's events in digital marketing, social media, e-commerce, CRO, SEO, and online advertising.

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