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Click Wars: How Companies Are Removing Their Competitors' Ads
Feb 07, 2024

Click Wars: How Companies Are Removing Their Competitors' Ads

An apparent glitch in Google's ad system lets bad actors remove the Local Service Ads of their competitors

Tod Maffin
Fact-Checking the "Facebook is Dying" Myth
Feb 06, 2024

Fact-Checking the "Facebook is Dying" Myth

Also: Bluesky is open to all... Google might disconnect your Search Console... and get ready for more fake "congrats" LinkedIn messages

Tod Maffin
Everything Counts in Large Amounts
Feb 05, 2024

Everything Counts in Large Amounts

Why can't Google just tell us what actually matters when it comes to search engine rankings?

Tod Maffin
What Meta’s 2023 Says About Marketers’ 2024
Feb 02, 2024

What Meta’s 2023 Says About Marketers’ 2024

PLUS: The web browser that could hurt Google’s ad revenues... A warning about your brand’s TikTok videos... Why Mastodon might be the sleeper hit for social engagement... and how the death of the cache link might hurt SEO.

Tod Maffin
Track to the Future
Feb 01, 2024

Track to the Future

Meta and LinkedIn add new tracking options... Adobe gives up on XD... and the clock that lies to you.

Tod Maffin
The Day the Music Died
Jan 31, 2024

The Day the Music Died

TikTok and UMG get into a pissing match over music licensing, with advertisers and users coming out the losers.

Tod Maffin
'Top Rated' or 'Best Seller'? Ask Where, Not Which.
Jan 30, 2024

'Top Rated' or 'Best Seller'? Ask Where, Not Which.

How national cultures can affect consumers' reaction to your promotional labels

Tod Maffin
Help Me Obo-Wan, You'ryre Mie Oonly! Hop!
Jan 29, 2024

Help Me Obo-Wan, You'ryre Mie Oonly! Hop!

AI product bots have taken over X and they're stuck in an endless loop. Aaaand scene.

Tod Maffin
In the End, Will Direct Mail Save Us All?
Jan 26, 2024

In the End, Will Direct Mail Save Us All?

PLUS: We knew it was coming sooner or later — Meta's new genAI for ads does not have an "Off" toggle

Tod Maffin
Prophetic Papers: Receipts That Can Predict Purchases
Jan 25, 2024

Prophetic Papers: Receipts That Can Predict Purchases

PLUS: Meta puts its AI-based "Advantage+" targeting on all campaign types — some, whether you want it or not.

Tod Maffin
Why is Apple "Closing" Businesses?
Jan 24, 2024

Why is Apple "Closing" Businesses?

A bug is showing businesses on Apple Maps as "permanently closed" and business owners are furious

Tod Maffin
The Latest Victim of AI: Lookalike Audiences
Jan 23, 2024

The Latest Victim of AI: Lookalike Audiences

LinkedIn is removing a powerful tool for targeting that B2B marketers have relied on for years.

Tod Maffin
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Every weekday at 5pm ET, get a complete news brief covering the day's events in digital marketing, social media, e-commerce, CRO, SEO, and online advertising.

Today in Digital Marketing

Every weekday at 5pm ET, get a complete news brief covering the day's events in digital marketing, social media, e-commerce, CRO, SEO, and online advertising.

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