Archive | Today in Digital Marketing

Consumers Prefer AI-Written Marketing Copy

Could you even tell the difference? I mean, was this subhead written by AI?

This Newsletter Issue Was Created Especially For You

New science discovers how "just for you" marketing can backfire.

He Came In Like a Wrecking Ball

Will Elon's unhinged tirade against advertisers yesterday be the death of X?

I've Got Ads in Low Places

What happens when you forget to opt-out of "partner networks"? Bad things.

Please Extinguish Your Ad Blockers at This Time and Return To Your Seat

Will consumers consider more personalized travel ads creepy, or a "fulfilling travel experience"?

Redefining the Marketing Industry's Most Important Metric

When a "View" Isn't a View

This Issue is 7.38% More Awesome Than Yesterday's

How Precise Percentage Numbers Can Boost Your Sales

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Why X's Decision Today Might Be the End of the Platform

X opts out of on brand safety auditing. Is this the nail in the coffin?

Meta's Poison Pill Will Block Your Ability to Run Ads

Plus: Threads is about to reinvent the hashtag — how will that affect your brand’s campaigns?

Amazon Turns to Social Apps to Battle Popular Competitors

Will Amazon's deals with Meta and Snapchat slow down the Shien/Temu/TikTok rush?

When CPG DTC Ad CPCs Kill ROAS

PLUS: YouTube's new "For You" channel features, and new lead-gen options on Meta's platform

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