A new study finds busy minds crave fact-based ads, while relaxed vibes embrace emotional storytelling.
Pinterestβs happiness-first approach could be an advertiserβs secret weapon.
Marketers cut back on ad budgets amid fears of global economic flu.
Marketers push back on AI-led ad platforms like Performance Max and Advantage Plus that feel more like black boxes than tools.
Can ultra-short ads deliver big results, or do they fade too fast?
Meta blurs the line again, this time welcoming paid ads into its users' Facebook notification feeds.
In an ad marketplace drowning in competitor campaigns, are Meta's new star ratings the oars marketers have been waiting for?
Unauthorized AI-driven ads sneak onto websites, sparking user backlash and brand owners fuming.
Tilting your ad text to the right will boost product appeal, a marketing science study finds.
TikTok says brands that use longer videos will likely see better results.
The next product question your team receives on Instagram could be AI-generated. Welcome to the sad, inevitable future of engagement.
Tariffs and an on-again, off-again TikTok ban threatens the momentum of influencer-driven campaigns.
