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Despite Strong ROAS, Agencies Remain Cautious of Meta's AI
Mar 01, 2023
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Despite Strong ROAS, Agencies Remain Cautious of Meta's AI

Meta shines up some impressive numbers, but marketing agencies remain wary. A look at the topics people are talking about on Facebook and Instagram. And more!

We'll Get By With a Little Help From My Monetized Friends
Feb 28, 2023
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We'll Get By With a Little Help From My Monetized Friends

New targeting options are now available for LinkedIn. The secret to getting consumers to use your coupons. Has BeReal lost its marketing mojo? TikTok launches new sounds just for campaigns. And more!

Y'all Act Like You Never Seen a Web Banner Before, Jaws on the Floor
Feb 27, 2023
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Y'all Act Like You Never Seen a Web Banner Before, Jaws on the Floor

Why some people are calling TikTok's new ad placement the return of irritating banner ads. Also: Digital audio spend grows more in budget share. Apple's plans to offer ads on streaming TV. And more!

The Online Ad Scam Plaguing (and Benefitting) Google Ads
Feb 24, 2023

The Online Ad Scam Plaguing (and Benefitting) Google Ads

Google might be profiting from scam restaurant ads. How the bad economy means better metrics for marketers. Shopify changes up its partner program. Facebook's most popular links go to its competitors.

Facebook Engagement is Now 1/16th of 1%. And Dropping. 📉
Feb 23, 2023
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Facebook Engagement is Now 1/16th of 1%. And Dropping. 📉

One-sixteenth of 1% and dropping — engagement on social media is at an all-time low. Big updates to Google Performance Max campaigns. Agencies are losing confidence in Meta's ad platform. And more!

The Surprising Pivot AWAY from Short-Form Video
Feb 22, 2023
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The Surprising Pivot AWAY from Short-Form Video

A new social platform is out and it's built by TikTok. The perils of Amazon review hijacking come to one company. Instagram pivots away from Reels. And more!

The Supreme Court Case Heard Across the Industry
Feb 21, 2023
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The Supreme Court Case Heard Across the Industry

The marketing industry holds its breath as an American court decides the future of personalized digital ads. Shopify expands a big fulfillment tool. Your brand's WhatsApp account might be in trouble.

I’m Sorry, Dave. I’m Afraid I Can’t Stop Those.
Feb 17, 2023

I’m Sorry, Dave. I’m Afraid I Can’t Stop Those.

Ads are coming for AI chat... More brands on TikTok are testing in-app checkout... Digital video overtakes TV... And how to get your next ad placement into the hands of your customers... literally.

Nobody Move, There’s Bots on the Floor 🎵
Feb 16, 2023
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Nobody Move, There’s Bots on the Floor 🎵

The bots are getting smarter. TikTok copies a failed startup. Shopify's still in the red. Why Uber's car ads are killing it. And pour one out for the granddaddy of web browsers.

It Must Be Exhausting Always Rooting for the Anti-Hero
Feb 15, 2023
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It Must Be Exhausting Always Rooting for the Anti-Hero

Amazon's fees now take more than half of retailers' sales. Forget modeled data, meet synthetic data. Music in your brand's YouTube video might be pricier think you think. And more!

Hey Fellow Kids... This New AI is Bussin’!
Feb 14, 2023
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Hey Fellow Kids... This New AI is Bussin’!

Meta finally kills off what was supposed to be the next big thing. One simple copy change could slash your product returns. Google's Topics might favour large web sites. And more!

The ‘Bad’ Digital Ad Takeover
Feb 13, 2023
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The ‘Bad’ Digital Ad Takeover

What's driving scammy digital ads?... Another round of layoffs for a marketing software maker... A sneak peek at how ads will appear on the new Bing interface powered by ChatGPT... And more!

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Every weekday at 5pm ET, get a complete news brief covering the day's events in digital marketing, social media, e-commerce, CRO, SEO, and online advertising.

Today in Digital Marketing

Every weekday at 5pm ET, get a complete news brief covering the day's events in digital marketing, social media, e-commerce, CRO, SEO, and online advertising.

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