How I Added 50% TikTok Following Overnight (No, Really.)

ALSO: A clever candy promotion ties Personalities to Playlists. Is the next great marketing opportunity already on your phone? More people buying online means more bricks and mortar businesses failing

The Facebook Ad Denial Bots are Here to Stay

ALSO: Pepsi’s next-level ad personalization... Google cancels a popular ad format... Spotify launches a new ads platform... and Snapchat’s recent audience numbers are mind-boggling.

Long Titles Are Good For SEO, But Are They Good for Premium Newsletter Issues Too, Like This Unnecessarily Long Episode Title (Apologies If This Breaks Your Email Client)?

Also: TikTok advertising comes to Canada. Hackers are breaking into Quickbooks files. Agencies get a break on Google’s partner program. And some welcome upgrades for merchants who use Square.

Would you like a free ad on the podcast? (No really.)

So We’re Hacking PDF Contracts Now? Cool, Cool.

Hackers can change your contracts after they’ve been signed... new data on how long it takes to reply to an RFP... FB Shops rolls out in more countries... And get LinkedIn Lead Gen Forms without buying ads.

UGC is Cheap and Fast. Why Isn’t Everyone Doing It?

A huge exploit in one of the most popular web site plugins gives hackers access to your Dashboard... Google beefs up attribution reports... how to use a free tool from Google to increase your site speed.

Why is Microsoft Changing Ad Campaigns Without Permission?

Microsoft may be creating campaigns and spending your money without you knowing about it... LinkedIn is working on a freelance marketplace, YouTube adds a nice new analytics tool, and more.

Why is Microsoft Changing Ad Campaigns Without Permission?

Microsoft may be creating campaigns and spending your money without you knowing about it... LinkedIn is working on a freelance marketplace, YouTube adds a nice new analytics tool, and more.

Immersive-Marketing Lessons from a Failed Video Game

What can a 20-year-old video game can teach us about immersive marketing? Were Facebook’s ad reach numbers EVER accurate?! And the surprising finding about repurposing your video content.

Mark Zuckerberg Hates Australians.

Facebook locks Australians out... Social media influencers now have a big union behind them... France forces Google to change its star ratings... and an unlikely location for a digital content studio.

Digital Advertising Taxes Are Here. What Now?

America’s first tax on digital advertising is here. What does it mean for your marketing budget? Also: Irritating jingles work, stop words don't, and is Clubhouse is feeding user data to China?

Facebook's Worst Idea Yet

Facebook wants to make policy decisions for other social media platforms... Microsoft’s says its new PPC bidding may bump your conversions up... Google business messaging hits the desktop... and more.