How Bid Strategies REALLY Affect Your Google Ads

A new study puts Google’s bid strategies to the test and finds out they do exactly what they promise — sometimes to the detriment of other benefits.

September 25, 2024

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How Bid Strategies REALLY Affect Your Google Ads

Every other week, our Google ads correspondent Jyll Saskin Gales walks us through the latest platform changes. Jyll spent six years at Google in a senior ad role, and today runs the Inside Google Ads training program.¹

This week: The PPC management tool Optmyzr just released new data about the impact of bidding strategies on Google Ads performance. Jyll brings us the details.

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