Why Google is Deleting Years of Ad Data

Today's News

• Google Shopping Wants to Be the New FYP

• Amazon Ads: New Tools for Advertisers

• LinkedIn Updates Live Event and Other Ad Formats

• Say Goodbye to Old Google Ads Data

• Semrush Acquires Third Door Media

• YouTube’s Lil Step into Authenticity

• YouTube Lets the Bots Do the Talking

Google Shopping Wants to Be the New FYP

Google Shopping recommendations are about to get real personal.

The platform is rolling out a new personalized feed driven by user search history and YouTube engagement — similar to the algorithm-driven feeds of TikTok, Instagram, and YouTube.

How it works

The new feed shows up when consumers visit shopping.google.com or click on the “Shopping Tab” in Google Search.

• The top of the homepage features a carousel of products users have recently interacted with.

• Further down, Google will surface product recommendations and in-line videos consumers may be interested in.

• Shoppers can fine-tune their experience by giving a thumbs-down to filter out unwanted items.

• Google is also launching a personalized deals tab, showcasing offers based on users’ interests.

  

  Google

Updates to Search

Search results are also getting a revamp, featuring a new "top recommendations" section that includes insights on why each product stands out.

• For instance, a search for “tea kettle for matcha” displays three suggested tea kettles and highlights features like “precise temperature control” and “fast boiling & keep warm function.”

The Google Shopping update will roll out to U.S. users on both mobile and desktop in the coming weeks.

Amazon Ads: New Tools for Advertisers

As Google refines its shopping experience, Amazon Ads announced several new updates for advertisers yesterday.

Enhanced data management

• First, Amazon has revamped its user interface across its Demand-side Platform (DSP) by consolidating desktop, mobile, and app display inventory into a single line item.

• Other new features include frequency cap controls.

• A new campaign management hub is planned for release next year.

Amazon Ads is also launching an ads data manager, letting advertisers integrate first-party data from providers like Salesforce, which will let advertisers deploy, measure, and optimize campaigns across Amazon DSP and Amazon Marketing Cloud (AMC).

New ad creative tools

The company also introduced a new creative studio with tools for advertisers, including an audio generator for creating 30-second audio ads.

• This tool is currently in beta for U.S. advertisers through Amazon DSP, and will be part of Amazon's creative studio.

• The studio brings together Amazon's image and video tools, letting advertisers create ads from a product photo, webpage, or other assets.

• These ads can then be used across Amazon's various platforms, such as amazon.com, Prime Video, and Twitch.

• The studio is available in beta for select U.S. advertisers today.

Finally, ads on Prime Video will expand to new markets, including Brazil, India, and New Zealand in 2025.

LinkedIn Updates Live Event and Other Ad Formats

LinkedIn is also hoping to tap into your ad budget —the professional network announced several new ad options yesterday.

Live Event Ads

The platform is updating its Live Event Ads with several new features, including:

• A new option for businesses to promote member posts related to their hosted live events, via Thought Leader Ads. These promotions link directly to the event, letting brands showcase user-generated content.

• Brands will be able to share a “sneak peek” of their broadcasts, displaying a 30-second video to targeted users in their feeds during or after the event.

• LinkedIn is also introducing more targeting options during the event setup process.

Expanding video opportunities

In terms of video, the platform is also expanding its “Wire” program to European brands, which lets businesses run in-stream video ads alongside trusted publisher content. Previously, this program was only available to select U.S. partners.

Accelerating campaign creation

Finally, LinkedIn is also updating its “Accelerate” automated campaign creation tool.

• Soon marketers will be able to include video or document ads—such as eBooks, whitepapers, or customer testimonials—alongside single-image ads when setting up campaigns with Accelerate.

• The platform is also rolling out new campaign objectives for Accelerate, including brand awareness, engagement, website conversions, and video views.

  

LinkedIn says these new features will be rolled out gradually in the coming months.