Tuning In the Right Frequency

Tuning In the Right Frequency

How "brand attachment" inoculates against the negative effects of ad repetition

How "brand attachment" inoculates against the negative effects of ad repetition

Today, a special deep-dive issue into the impact of repetitive ads on brand perception and brand attachment.

Tod interviews Dr. Nelson Amaral who conducted a study on the topic.

The study found that repetitive ads can be less annoying for individuals who have a strong attachment to the brand being advertised. These individuals generate more positive thoughts about the brand, which helps them overcome the negative effects of ad repetition.

In the conversation, we discuss how marketers can tap into personal brand identity to create a stronger connection with consumers.

Watch The Interview

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Read The Paper

Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition

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