Arm Me with Harmony

How changing your AI ad voice can improve sales — a deep-dive interview with the marketing scientist who's cracked the code.

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In Today’s Issue:

A special deep-dive interview on how the perceived gender of the AI voice used in your video ads can improve your sales. Tod speaks with the co-author of two research papers on the topic.

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Deep-Dive Interview: AI Voices and Product Sales

You don’t have to spend long on TikTok — or really any video platform these days — to run into videos selling things using an AI-generated voice. On TikTok there are a few commonly used voices, and I’d guess that marketers making these ads don’t spend a lot of time thinking about which voice to use.

But is it possible that perceived gender of the AI voice you choose could be one of the most important factors in whether you’ll get a sale?

Or, if you market a charity, whether you should use one of those trembling voices to evoke empathy. If that even works.

Yesterday, Tod spoke with Dr. Fotis Efthymiou who is the co-author of two papers on the topic.

The full video of the interview is below.

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