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If You Can't Beat Them, Temu Them
Amazon decides that the best way to battle the low-cost Chinese retailers is to become one.
If You Can't Beat Them, Temu Them
Amazon decides that the best way to battle the low-cost Chinese retailers is to become one.
by Tod Maffin (email • LinkedIn • social media)
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Amazon Fights Temu… with Temu
Reuters is reporting today that Amazon will soon offer a Temu clone on its web site.
It will be a new discount section, featuring cheap items that ship directly to overseas consumers from warehouses in China. The move, of course, is the e-commerce giant's most aggressive response to the growth of bargain sites like Temu and Shein.
The new marketplace will offer unbranded fashion, home goods, and daily necessities, with products delivered between nine and eleven days to customers. Amazon plans to start signing up merchants this summer and begin accepting inventory in the fall.
According to the report, sourced from a closed-door meeting with major merchants, sellers joining the bargain site will be able to determine their product selection and pricing, and can produce in small batches to test demand for new products.
Still unclear: if these shipments will use a U.S. trade provision that exempts individual packages worth less than $800 from U.S. customs duties. Both Temu and Shein depend on that expedited clearance process, which is available for direct-to-consumer shipments.
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