Ask a Real Facebook Ad Rep Anything You Want

TikTok has created an entirely new ad campaign format just for iOS users... How to increase your IDFA opt-ins... Snapchat's numbers are shockingly good... and more.

Your Chance to Ask a Facebook Ad Rep Anything

  • Have you ever gotten a Facebook ad campaign denied, and filled out the appeal form and wondered: Does anyone actually read this?

  • Have you ever had a Facebook support rep tell you they don't know why your account was suspended because it's another team that handles that, and wondered: Is that really true?

  • Have you ever wished you could sit down with a real Facebook ad rep and just asked them a bunch of questions, off-the-record?

You will have your chance, right here through this newsletter!

A few weeks ago, a Facebook ad support person joined our Discord, and they've agreed to be that anonymous person you can ask all your questions to.

(Yes, I have confirmed that this person is a genuine Facebook ad support rep.)

Here's how this is going to work: I'll collect all your questions, then I'll sit down with this person over Zoom, and we'll go through them one by one.

If you want to submit a question, go to b.link/askarep. 

One note: This isn't a way for you to get support on your own specific campaigns or accounts. They won't look into your particular stuff. This is for general questions about how the sausage is secretly made over there.

TikTok Outlines Ad Campaign Changes

With Apple rolling out its changes to app tracking next week, all the platforms are getting their advertisers ready. 

TikTok today joined the party with some help of its own.

First, your App Install campaigns there will now need to be inside a new campaign type.

Quoting the company:

"From April 26 on, the only way to target iOS 14.5 users for app install ads will be through TikTok's iOS 14 Dedicated Campaigns. This feature is available for all advertisers, and campaigns can be created by choosing the app install objective or catalog sales objective with app prospecting, selecting the iOS app and setting the toggle for 'Deliver to iOS14+ conversion events' to ON at the ad group level." The changes will impact 'App Installs', 'Catalog Sales', or 'Conversion' objectives. If you select one of these in your campaign set-up process, you'll now get a notification informing you that Apple's iOS 14 release may impact ad delivery.

Also, they'll be rolling out a new campaign workflow over the coming weeks.

There's a bunch of other little things to do — completing Conversion event configurations, stuff like that. 

They have more information on their business site.

How to Increase Your ATT Opt-Ins

If your brand has a mobile app, no doubt you're also concerned about next week's changes to iOS devices.

In case you don't know how this actually rolls out, when people install the new OS 14.5, they will be opted OUT immediately.

You, then, as the app developer, choose when you want to put that dialog box up to claw that tracking permission back.

You also control a bit of text in the box that explains WHY you deserve to get that data.

And, if you want, you can even make it part of your new user onboarding — so you design your own screen that says something like "Please allow tracking in the next screen so you can access exciting features," or whatever.

There's a great piece on AdExchanger.com today that details some testing other apps have done to see what designs have earned the highest opt-in numbers. 

Definitely worth a read this weekend.

Snap's Doing Just Fine

Snapchat has reported some financial results — and they're still doing really well.

Revenue was up 66% from a year earlier, and they added 22% more users — those are daily actives, too, not monthly actives. They're at 280 million now of those. 

Of course, everyone wants to know how they're doing with TikTok in the mix. Snapchat has its own version of TikTok which they call Spotlight. 

They say more than 125 million Snapchat users last month watched videos there.

The company says it's expecting Q2 revenue to be more than 80% higher than last year's Q2.

Those are huge numbers.

They've also added a special program to onboard consumer packaged goods brands — this opens up Snap ads and those AR lenses. The first brand — Yoplait yogurt — reported new buyers drove almost 30% of incremental sales, and exposure to its AR lens drove more than 40%.

Housekeeping

Three housekeeping items:

  1. There won't be a newsletter issue (or podcast episode) Monday. I'm taking the day off, and the rest of the team will be wrapping up a big client project.

  2. This weekend is your last chance to take advantage of the free week of our Premium newsletter. Just go to http://todayindigital.com/special.

  3. Why aren't you in our Slack or Discord communities yet? People are swapping advice, job leads, resources, I'm in there so if you want to know what music was used, or where to get more information about something you hear on the show.

Well, I made it back to Platinum in Overwatch. They buffed Moira and I've never been good at Moira — I was always a little too DPSey — but I'm averaging like 11k heals per 10 minutes this season. She's actually my top healer in terms of heal output now. Even more than my Mercy. And I have 900 hours of gametime on Mercy.

Anyway, so that'll be my weekend.

That, and the continued war against dandelions in our yard.

Talk to you next on Tuesday.

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