Crumbling Chrome

The U.S. demands that Google sells its Chrome browser. Is this the end of its dominance of the search market?

Brought to you by engageQ digital
Social media engagement and moderation services for brands

Today's News

⚠️ LAST DAY TO HAVE YOUR SAY!

If you could change anything about our newsletter, what would it be?

Answer our one-question survey to get a chance to win $100

Google’s Chrome Could Be Search History

Chrome’s future in the Google stack may be running out of bandwidth.

Following its loss in the recent landmark monopoly case, Google received word that the U.S. Justice Department and several states now have a proposed remedy: forcing Google to sell its Chrome browser.

The move follows the August court ruling that found Google had illegally maintained its monopoly in online search.

What else is at stake

Beyond Chrome, the government has asked the judge to give Google a choice: sell its Android operating system or stop making its services mandatory on Android devices. If Google fails to comply, or if these changes don't improve competition, the government could eventually force the sale of Android.

  • The government also wants to block Google from making paid deals with Apple and others to be the default search engine on smartphones and browsers.

  • Lastly, the government wants the court to require Google to let rival search engines display its results and access its data for the next ten years.

High stakes for Google

Chrome holds nearly 70% of the global browser market, while Android powers about 70% of mobile devices, according to Statcounter. Losing either could upend the company's $2 trillion empire.

Google’s counterproposal is due in December, and a ruling is expected by the end of summer.

2025 Prediction: A Surge of Self-Serve CTV Buyers

Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.

Subscribe to keep reading (it's free!)

This content is free, but you must be subscribed to Today in Digital Marketing to continue reading.

Already a subscriber?Sign In.Not now

Reply

or to participate.