The DEL Key Slipup Felt Around the World

YouTube’s Updated DIY Influencer Marketing Program 

YouTube is planning to revamp its influencer-marketing program, BrandConnect, to make it more self-serve and less hands-on. 

The program, formerly known as FameBit, is the company’s in-house marketing tool that matches brands with creators for paid campaigns. 

Late last year, some creators noticed changes to the service after the BrandConnect team reached out to influencers and talent managers inviting them to join a self-service BrandConnect pilot program, which is different from what it currently offers, according to emails viewed by Business Insider. 

The form to sign up for the pilot said:

A talent manager noted that their YouTube contact said the new self-service model would still offer deals, but rates might be lower than what BrandConnect typically offers due to the economic slowdown.

As a result, several Business Insider sources reported that the economics of the influencer program started to make less sense for the company because what had begun as a marketplace platform had evolved into more of an agency offering bespoke services for big brands, which required more staffing resources.

BrandConnect's new direction was communicated shortly after the tech giant's January round of layoffs, which impacted 12,000 employees. 

YouTube did not respond to requests for comment.

Image: YouTube

Instagram Pushes ‘Memories’

Instagram wants you to post old content —  The platform is testing a new 'Memory' Story prompt which is similar to Facebook's 'On this day' feature. 

For those in the test group, once you tap on the Memory story, you'll see previous stories that you shared around this date. 

As Social Media Today points out it's pretty much a reiteration of Instagram’s ‘Archive’ feature which can be found in the three-bar menu on your profile. But this option gives brands and creators more of a direct push to re-share their past Stories. 

Images: Social Media Today/Instagram 

Pinterest 🤝 Condé Nast

Pinterest continues its push to short-form video. The company has struck a deal with one of the biggest publishers in the world to create exclusive branded lifestyle content for the platform. 

Condé Nast has agreed to produce 160 videos for Pinterest from its brands: 

• Vogue

• Architectural Digest

Some of the short-form video content will be shoppable and will highlight major events, including:

• Fashion month

• Wedding season

• Summer

• Back to school

The new partnership kicks off next month. 

Image: Pinterest 

Big Whoops – Twitter’s Outage Was By Accident 

We now know the reason behind Twitter's major outage that took place earlier this week. 

On Wednesday, several users were unable to tweet and some received a warning that said: 

Platformer reported yesterday that the outage took place because an employee accidentally deleted data about these limits. And in a karmic turn of events, the team that worked on that service left the company in November due to Elon Musk’s cuts. 

Image: @pradeeban via Twitter