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The Meta ‘Discount Code Fiasco’
A huge bug on Meta's ad platform appears to be adding discount codes to products — without merchants' knowledge or permission
The Meta ‘Discount Code Fiasco’
A huge bug on Meta's ad platform appears to be adding discount codes to products — without merchants' knowledge or permission.
by Tod Maffin (email • LinkedIn • social media)
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META • Discount Codes Being Randomly Applied (!)
Most Thursdays, we check in with our Meta Ads correspondent Andrew Foxwell. Andrew has visibility into $300 million dollars in Meta ad spend through his Slack community called Foxwell Founders.¹
Main Points
There's a bug where Meta is adding random discount codes to products sold in its Shops. In some cases, these discounts work.
Advantage+ Shopping (ASC) campaigns are changing, with limitations on excluding existing customers and adding caps.
The rollout is new and causing destabilization in traffic and campaign management.
Meta's internal communication seems fragmented.
Traffic to shops has significantly decreased, affecting advertisers' performance.
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