Google’s No Longer Asking, It’s Forcing You to Switch to GA4

Google's not so inconspicuous tactic to get you to switch to GA4... More supply chain problems for your business could be on the horizon... Amazon is adding a new surcharge for merchants... And more!

Premium Content

Become a paying subscriber of Today in Digital Marketing to get access to this page and other subscriber-only content.

What you get when you upgrade:
  • No ads at the top of the newsletter
  • Exclusive Google and Meta platform updates
  • 20+ marketing science interviews (see them all at b.link/preview)
  • Premium-only content in issues, private Slack channel, and more!
Already a subscriber?Sign In.Upgrade to view premium content.