Your Griefbots Have No Soul.

Government regulators sound the warning on AI spokespeople, as the marketing industry and social media platforms scramble to ramp up their avatar game.

June 19, 2024

Your Griefbots Have No Soul.
Government regulators sound the warning on AI spokespeople, as the marketing industry and social media platforms scramble to ramp up their avatar game.

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LinkedIn, long known for its dominance in B2B marketing, is now gaining traction among B2C marketers.

The platform's ad team says it’s selling more B2C ads these days, after incorporating features from Instagram, TikTok, and YouTube.

New formats, like a vertical video feed, are currently in testing and expected to roll out soon, along with creator and user-generated content. This shift is driven by the growing interest from B2C firms, including luxury brands, which are drawn to LinkedIn's more casual and engaging environment.

At the Cannes Lions festival this week, Digiday reports that about 30% of LinkedIn's meetings are with B2C firms.

This is indicative of where social media is heading more generally — toward an experience that’s more about watching content based on individual interests.

A key difference for LinkedIn, however, is the fact that it would argue that its platform is inherently safer for advertising than other platforms due to its core existence as a professional networking app — users sign up using their real identities along with their job titles and the companies they work for.

LinkedIn bought a company to rebrand as LinkedIn Learning. What was that company originally called?

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