- Today in Digital Marketing
- Posts
- Meta Hates Bots. (Except Those It Creates.)
Meta Hates Bots. (Except Those It Creates.)
That Instagram influencer in your DMs isn't real — it's an AI bot that Meta created. Whatever happened to "authentic connections"?!
Meta Hates Bots.
(Except Those It Creates.)
That Instagram influencer in your DMs isn't real — it's an AI bot that Meta created. Whatever happened to "authentic connections"?!
by Tod Maffin (email • LinkedIn • social media)
Today's News
Meta Ads to Cost 30% More on Mobile Devices
Marketers, brace yourself — a new 30% tax is about to be applied to your Meta ads… but there is a way to avoid it.
The tax is Apple’s fees for spending money on its iOS devices. Apple collects 30% for those fees. Some companies have absorbed this, but more are passing this along to customers.
Earlier this year, Meta decided to do the latter in the U.S.; now, it’s expanding it worldwide.
Again, you’d only pay this extra fee if you’re paying for an ad or a boosted post in the Facebook or Instagram mobile apps. If you want to avoid this, just crank up a laptop or desktop and buy it there.
That will, of course, work for most people — but many solopreneurs, small businesses, and side hustles do their business almost entirely on their phones. So this will definitely have an impact.
The 30% Apple tax gives them an unfair advantage over competitors, making it harder for them to compete on pricing. None of this strikes me as a good outcome for users or fair dealing with competitors.
And I’m not the only one who thinks so. Regulators worldwide are siding with app developers and consumers who stand to benefit from more choices and lower fees.
What is the origin of the name "Friday"? |
🎁 Everyone who guesses will be entered in our monthly draw for a full year of our Premium Newsletter free!
Reply