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Meta's Ad Platform: Half-Measures Availed Us Nothing
For many Meta ad buyers, June was a month full of bugs and volatile performance. Is this the new normal?
Meta's Ad Platform:
Half-Measures Availed Us Nothing
For many Meta ad buyers, June was a month full of bugs and volatile performance. Is this the new normal?
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/390f31d0-cb5c-437a-926f-55689f8f4a91/land.jpg?t=1719604755)
by Tod Maffin (email • LinkedIn • social media)
The Horror That Was June on Meta’s Ad Platform
Today, we’re checking with our Meta Ads correspondent Andrew Foxwell. Andrew has visibility into $300 million dollars in Meta ad spend through his Slack community called Foxwell Founders.¹
Meta Ads in June was a challenging month with many errors and bugs.
Problems included ad serving issues, Instagram login page redirects, and shop optimization difficulties.
Creative diversity and testing different angles is crucial for success on Meta Ads.
Documenting errors with video and sending them to Meta support can help resolve issues.
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