Today's News

• YOUTUBE • Will Now Skip Parts of Your Brand Video

• META • What Product Will Your Ad Show? Who Knows.

• META • A Roundup of Updated Tools for Advertisers

• INSTAGRAM • New Stickers and Frames

• THREADS • More Control Over Quote Replies

YOUTUBE • Will Now Skip Parts of Your Brand Video

That video your brand made — you know, the expensive one with the fancy intro or pricey influencer — what if I told you that YouTube will now be automatically skipping parts of your video?

It’s true. And you can blame the AI techbros for it.

Actually, from a viewer’s perspective, it’s probably not a terrible idea. YouTube will offer to jump a user past parts of the video that people hadn’t previously watched much of. Sort of like a “direct to the good stuff” button.

It won’t happen for everyone

1. It’s currently only available to Premium members.

2. The skip-ahead button will only show up if people themselves skip forward by 10 seconds.

And it’s only a test for now

Also, for now it’s still a test — although a wider test than it had previously been. It’s available on the Android YouTube app in the U.S. on some English videos.

This test joins the new “Ask a Question” feature, where users can engage with a chatbot on a video, that can do things like summarize the video or tell them more about the topic being discussed.