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Meta G̶i̶v̶e̶t̶h̶ Taketh and Taketh Away
As Meta removes more functionality from the ads manager, it gives us [checks notes] stickers?!
by Tod Maffin (LinkedIn • social media)
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Today's News
YOUTUBE • Will Now Skip Parts of Your Brand Video
That video your brand made — you know, the expensive one with the fancy intro or pricey influencer — what if I told you that YouTube will now be automatically skipping parts of your video?
It’s true. And you can blame the AI techbros for it.
Actually, from a viewer’s perspective, it’s probably not a terrible idea. YouTube will offer to jump a user past parts of the video that people hadn’t previously watched much of. Sort of like a “direct to the good stuff” button.
It won’t happen for everyone
It’s currently only available to Premium members.
The skip-ahead button will only show up if people themselves skip forward by 10 seconds.
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And it’s only a test for now
Also, for now it’s still a test — although a wider test than it had previously been. It’s available on the Android YouTube app in the U.S. on some English videos.
This test joins the new “Ask a Question” feature, where users can engage with a chatbot on a video, that can do things like summarize the video or tell them more about the topic being discussed.
Today’s Trivia
Guess and win! Take a guess below, and you’ll be entered in our monthly draw for a year’s Premium Newsletter!
What was the original concept of YouTube when it was founded? |
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