"They Talked a Lot and Said Nothing."

"They Talked a Lot and Said Nothing."

Google’s annual event for advertisers was full of AI buzzwords, but lacking in anything beyond the expected obsession over AI and some incremental updates to existing marketing products.

Our Coverage:

• Google’s Big Day Out

  • Watch Our Pre-Show

• Ads in AI Summaries

• Smarter Search Results

• Brand Profiles

• Images in Ad Campaigns

• Shopping Ads

• Reporting

• Expert Analysis

Google’s Big Day Out

Today should have been one of Google’s best days of the year.

Every year, Google’s Marketing Live event showcases what they’re working on in the year ahead for advertisers, new ad products, changes to existing tools, and so on.

But the last couple of years of Google Marketing Lives have been pretty disappointing — unless you’re a fan of buzzwords.

And this year’s was no exception.

Watch Our Pre-Show

Earlier today, our Google ads correspondent Jyll Saskin Gales and I co-hosted our own pre-announcement event, along with former Google ad executives Mathew Growden and Solange Abraham. We talked about what the last year has been like and what the year ahead will likely have in store for marketers.

Watch that pre-show here:
(recorded one hour before the GML event):

You can also watch the official event or read Google’s wrap-up of the announcements.

Okay, on with our coverage of the announcements: