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Manipulating Consumers with the Truth
Should your product marketing copy say your product is 8% better, or 80% better... when BOTH are true?
by Tod Maffin (LinkedIn • social media) |
Manipulating Consumers with the Truth
A special audio-only edition today — Tod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy.
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