From the slow collapse of Twitter, to the rise of Reels, to regulatory bodies in overdrive.

The digital marketing industry is going into 2024 with a lot of uncertainty.

Today, in our final newsletter issue of the year, we look at what’s likely to come for our industry in the next 12 months.

I spoke this week with Andrew Hutchinson. Andrew is the head of content at SocialMediaToday.com. We discussed his annual predictions blog post:

Segments:

Main Points:

• Meta's focus on AI and the metaverse will continue in 2024.

• Instagram Reels will remain a key ad format and organic post format.

• Threads has the potential to compete with X and carve its own niche.

• Elon Musk's plan for X may face challenges and may not be successful.

• TikTok will explore new areas like food delivery and nearby feeds.

• Snapchat's challenges include high costs and the need for sustainability.

• Pinterest will focus on shopping and AR to enhance user experience.

• LinkedIn's engagement numbers are questionable, but live events may be a marketing channel to watch.

• The big story of 2024 will likely be the possible end of X/Twitter.

• The future of marketing will be both exciting and challenging, with emerging technologies playing a significant role.

And That’s a Wrap!

This is our last issue of the year.

We’ll be back on January 3 with continued coverage of the digital marketing and social media world.

Thank you for being a subscriber, and the team and I wish you a restful and joyous holiday!

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