Swipe-Worthy

First, it was videos. Then, Reels. Now, Instagram says posting Carousels is the sweet-spot for reach.

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Instagram Carousels Boost Reach

First, it was videos. Then, Reels.

Now, Instagram says posting carousels on Instagram can increase your reach. That's according to Instagram chief Adam Mosseri this week.

Remember, carousels can now include up to 20 frames and music.

Why it works

Carousels get more reach than single photos for two reasons.

  1. First, multiple frames lead to more interactions. More interactions mean more reach.

  2. Second, if a user doesn't swipe through your carousel, Instagram will often show them the second frame anyway.

More opportunities

Carousels with music can now appear in the Reels tab, expanding their reach.

Instagram also recently added text overlays and multi-format display to carousel posts.

This means you can include different image formats in a single carousel.

If you have the assets, creating a carousel plan might be worth considering.

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Google Replaces Advertising VP

Big changes in the Google org chart.

The senior vice president in charge of advertising is leaving the role to take on the new job of chief technologist.

Prabhakar Raghavan will now focus on providing technical direction and leadership.

He’s been with Google for 12 years, leading teams across the company. Most recently, he was in charge of search, ads, and commerce.

His replacement is Nick Fox, who has experience launching products like Google Fi and RCS messaging.

Other teams are being shuffled

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X Changes Drive Users to Bluesky

The decentralized social platform Bluesky added a half-million new users in a single day this week.

The surge most likely linked to several recent changes on X that have sparked controversy.

Blocks no longer, you know, BLOCK

X users received a pop-up message stating that their posts will be visible to users they've previously blocked.

While blocked accounts won't be able to interact with the posts, the change has raised concerns about harassment. X claims the update will increase transparency, but many users say they’re worried about their safety.

Bluesky quickly used the change as a recruitment tool, capitalizing on users' concerns about the new blocking policy.

New T&C also troublesome

X's new terms of service have also caused alarm, particularly regarding data use for AI model training. The new terms state that users agree to let X and its third-party partners use their content for training AI models.

This clause did not exist in the previous version of the terms.

Judicial conflicts of interest?

The updated terms also require users to file any legal disputes with X in the US District Court for the Northern District of Texas. X doesn’t operate in that jurisdiction. But that court has a judge who owns Tesla stocks, and has ruled favorably in cases involving Musk and his companies, raising concerns about judicial conflicts of interest.

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