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The Argument Against “Spelling It Out”
Advertising copy is full of numbers — prices, quantities, phone numbers, and more. But what if marketers have been using numbers wrong this whole time?
by Tod Maffin and Steph Gunn
Today's News
She’s a 10, But She Writes ‘Ten’
When it comes to numbers in marketing, the key is to stop spelling it out — literally.
Have you ever wondered whether it's better to write numbers as digits (e.g. “7”) or spell them out as words (e.g. “seven”)? New research reveals that using digits in marketing copy — such as ads, websites, and packaging — can boost sales.
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