TikTok is Coming For YouTube's Eyeballs

TikTok is Coming For YouTube's Eyeballs

ALSO: Threads soon to get a "Tweetdeck" UI, and easier Snapchat CAPI installations

Today's News

• TIKTOK • 60 Minute Videos Being Tested

• THREADS • “ThreadsDeck” and Recency Filters

• SNAPCHAT • Partnering to Make CAPI Easier

• NETFLIX • Launching Its Own Ad Platform

• YOUTUBE • Goes Big on TV; Creator Takeovers

TIKTOK • 60 Minute Videos Being Tested

TikTok is testing 60-minute videos. This will be for uploaded videos, not those shot with the phone camera, and it’s currently available to a limited group of users.

Creators have long told TikTok they want more time for cooking demos, beauty tutorials, educational lessons, comedy sketches, and so on.

The shift to longer videos marks a departure from TikTok’s original 15-second format. Over the years, TikTok has gradually increased the video length limit. This change, of course, to compete with YouTube — a platform that’s been very successful with monetizing videos.

This could also lead to new content types on TikTok, like full episodes of TV shows. For instance, last year, Peacock uploaded the first episode of "Killing It" on TikTok in five parts. With the new limit, such content could be posted as a single video.

As part of this shift to longer videos, the app has been testing a variety of long-form features like a horizontal full-screen mode and video-scrubbing thumbnails. Last year, it introduced a feature to fast-forward videos by holding down the right side of the screen — something I use on almost every TikTok video I see.

This is still in testing; no confirmation on when or if the 60-minute video upload option will be available to all users.