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Googol Typos
The company named after a typo is now letting marketers see spelling mistakes in reporting.
Googol Forgives Your Typo
The company named after a typo is now letting marketers see spelling mistakes in reporting.
by Tod Maffin (email • LinkedIn • social media)
Today's News
Misspellings Now in Google Ads Reporting
“Google” itself is a typo
In 1920, a mathematician named Edward Kasner decided the world needed words for big numbers — huge numbers, the kind you wouldn’t be able to write out by hand.
So, he did what many of us do when we’re in need for crazy ideas: he asked some kids.
And his nine year old nephew Milton came up with a winner. For the number 10 to the power of 100, he proposed the word “googol.” He then proposed another term — googolplex — which was to be defined as "one, followed by writing zeroes until you get tired.”
The “Google” we have today is actually a typo of the original word.
When the co-founders checked to see if the domain name was available, they spelled it wrong. But they decided they actually preferred the way they spelled it, and that’s how we got the Google we know today.
Misspellings in Google Ads
This week, the company named after the mother of all typos has an ads solution for other people who misspell things when searching.
Google this week announced that misspellings will be grouped with their originally intended keywords, and there are some changes to brand inclusions and brand exclusions.
More search terms reported by aggregating misspellings
Misspelled queries are already matched to their correctly spelled keywords in your campaigns. But many of those misspellings don't meet the privacy thresholds to show in the search terms report. To help align with this existing matching behavior AND surface more search terms, misspelled search terms will be reported in aggregate with their correct spelling. With this update, on average, 9% more search terms that had been reported under “Other” are now visible.
Negative keywords now block misspellings
No more having to add all those misspellings to your negative keywords anymore either! Just add the correct spelling in your negative keywords and it will block all misspellings now, too. (Feel free to remove misspellings in your existing negatives to help streamline things in your account.)
Brand inclusions in broad match campaigns
This feature ensures your ads match only to queries related to your brand name in broad match campaigns (we’ve updated the name from brand restrictions based on helpful feedback that the old name was confusing). You may also now see recommendations to switch your brand-focused campaigns to broad match and apply brand inclusions.
How it works
Industry reaction is generally positive
On which U.S. monument was the word "FUTURE" mistakenly engraved as "EUTURE"?(The typo is still barely visible under the correction today.) |
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