Unauthorized AI-driven ads sneak onto websites, sparking user backlash and brand owners fuming.
Tilting your ad text to the right will boost product appeal, a marketing science study finds.
TikTok says brands that use longer videos will likely see better results.
The next product question your team receives on Instagram could be AI-generated. Welcome to the sad, inevitable future of engagement.
Tariffs and an on-again, off-again TikTok ban threatens the momentum of influencer-driven campaigns.
How brands are tiptoe'ing around cultural month promotions amid the American anti-DEI controversy.
Making your product seem more "intricate" than it might actually be can justify higher prices, as consumers perceive products as more valuable,
A trade war and higher tariffs mean higher ad costsβwho pays the price?
How Boomer and Gen-X influencers are cashing in on their life experience β and brands are lining up to work with them.
Google's new search plans boldly go where no search has gone before. And both users and marketers should strap in. It's going to be bumpy.
The company's VP of Analytics has a new book with ad strategies, channel selection advice, creative testing ideas, and measurement tools.
The simple change you can make that will elevate your product's appeal and consumer ratings.
