The important characteristic brands fail to highlight — one that could turn customer empathy into better ratings and higher sales.
Omnicom plans to buy IPG, reshaping the advertising landscape overnight. How will this affect smaller marketing agencies?
The TikTok U.S. ban has been upheld by an appeals court. What now for marketers?
As TikTok's ad costs inch toward Meta's, can the app prove its ROI to digital marketers?
Merchants are scrambling to use AI bots to streamline online purchases. But are they more trouble than they're worth?
New fMRI research reveals how consumers emotionally and logically process different advertising styles.
Meta's upcoming ad policies will massively restrict data sharing for some ad categories. Is your brand affected?
Once a consumer favorite, Black Friday has blurred into endless online sales, leaving many buyers (and marketers) longing for its former magic.
Brands are experimenting with Amazon's new interactive ad formats this Thanksgiving. Here is what five of them think so far.
New ad rules target sensitive categories—health, finance, and politics—reshaping Meta's data-sharing policies.
So your new VP of Marketing wants your brand to roast people on social media. Here's how to not screw it up.
Everyone's talking about the Shiny New Thing — but there are real reasons to consider a cautious approach.
