"As much as 75% of [my client's] search ad spend is going to “Other” search terms that they can't even see."
Hackers are gaining access to large accounts through direct messages. Here's how you can lock your account down.
How will users react to having their scroll stopped abruptly by an ad, and being forced to watch it before they can keep scrolling?
Inside Meta’s forthcoming feature that will let you test your brand’s Instagram Reels with people outside your fan base.
Now that Google has confirmed the leaked SEO documents are real, can marketers ever take them at their word again?
It seems so backwards — asking people to buy at the moment you're refunding them. But researchers say... it works.
A disgruntled marketer has leaked thousands of pages of Google's confidential search documentation. It is the biggest leak in the history of Google Search.
Google's parent company is said to be ready to buy Hubspot. What will that mean for marketers?
PLUS: New marketing design tiers for agencies... Snapchat CAPI gets easier... and why Microsoft's Ads Manager was down today.
Why are the digital ad platforms so good at announcing things, but bad at actually, you know, doing those things?
Google’s annual event for advertisers was full of AI buzzwords, but lacking in anything beyond the expected obsession over AI and some incremental updates to existing marketing products.
