Merchants are scrambling to use AI bots to streamline online purchases. But are they more trouble than they're worth?
New fMRI research reveals how consumers emotionally and logically process different advertising styles.
Meta's upcoming ad policies will massively restrict data sharing for some ad categories. Is your brand affected?
Once a consumer favorite, Black Friday has blurred into endless online sales, leaving many buyers (and marketers) longing for its former magic.
Brands are experimenting with Amazon's new interactive ad formats this Thanksgiving. Here is what five of them think so far.
New ad rules target sensitive categories—health, finance, and politics—reshaping Meta's data-sharing policies.
So your new VP of Marketing wants your brand to roast people on social media. Here's how to not screw it up.
Everyone's talking about the Shiny New Thing — but there are real reasons to consider a cautious approach.
The U.S. demands that Google sells its Chrome browser. Is this the end of its dominance of the search market?
Can ChatGPT's growing market share spark a revolution in search behavior?
Can Brands Win When Consumers Fight?
Google doubles down on short-form video with new ad formats for Shorts-focused campaigns.
