The U.S. government has decided: It wants Google broken up. Now we know how it might affect the company’s ad platform.
Adopting your customers’ nicknames of your brand can hurt everything from pricing to prestige. Just ask BMW.
In the uncomfortable threesome of Google, brand web sites, and AI, is relationship harmony possible? Maybe so.
Microsoft wrestles with how to insert advertising into AI summaries. How will marketers and consumers react?
Why social advertising is skewing toward targeting younger audiences with smaller, more affordable products.
Less brand posting, fewer ad dollars — why Meta’s loss is turning out to be Meta’s gain.
As the U.S. heads into a volatile election, Tod speaks with Dr. Alex Davidson, author of “Countering Search Ad Avoidance: How Political Leanings Affect Trust in Search Ads."
A trademark dispute escalates — and thousands of brand web sites are caught in the middle.
They’re tolerant of ads, quick to buy, and fiercely brand-loyal... So why won’t Gen Z trust us?
A new study puts Google’s bid strategies to the test and finds out they do exactly what they promise — sometimes to the detriment of other benefits.
Advertising copy is full of numbers — prices, quantities, phone numbers, and more. But what if marketers have been using numbers wrong this whole time?
That marketing code on your web site could land you in front of a judge soon. The lawsuits, in fact, are already being filed.
